Boots rebrands No7 product as anti-wrinkle cream flies off the shelves - Marketing

Boots rebrands No7 product as anti-wrinkle cream flies off the shelves
Marketing, UK
By Amy Golding, marketingmagazine.co.uk, 30 April 2009, 10:00am LONDON - Boots' No 7 Refine & Rewind anti-wrinkle product, which scientific research has shown that the cream actually helps reduce wrinkles, is being rebranded.




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